The Dogfood Ad that Made my head Explode

The last couple of days, I've been seeing this ad for some brand of fancy-schmancy dogfood that begins with the line "You wouldn't give your family dry food from a bag, so why would you give it to your dog?"

Seriously? Why would I give it to the dog? Maybe because he's, um, a dog? Maybe because, left to his own devices he'd be eating the squirrels that get run over in the street, then gnawing on a bone that has been buried in the dirt for six months? Maybe because when dry food is placed in front of him, he's on it like me on Haagen Dazs?


Or maybe because of this?

Any owner who catches their dog eating stool is sure to be disgusted at least, wondering what could bring their family pet to resort to such a nasty habit. Yes, it's gross to humans. No, it doesn't mean your dog is abnormal.

Who is the target market for this product? Are there really that many people out there who think, "Well, gosh, the dog should be treated at least as well as my own flesh and blood offspring?" Or are there just some snooty fucking dogs out there who are too good for regular dog food?




And then the ad ends by telling you to look for their product in your grocer's refrigerated pet food section. I'm telling you, if your grocer has a refrigerated pet food section, you need a new grocer, cuz you're getting ripped off.


For the record, I love doggies. All doggies should be treated nicely, cared for, fed well and loved. But come on!