Honestly, I love this ad. This ad makes me laugh every time I see it. And it's cute as heck. But it's really not a good ad. In fact, I would argue that it is bad. A bad ad, as it were.
And here's why.
This ad does NOT make we want to buy a Subaru. (it's Subaru, right? I think it's Subaru.) This ad makes me not want to buy any car at all. I mean, the whole point of the ad is that owning a car is a huuuuuge pain in the ass. Watching this ad makes me want to sell my car and move somewhere with a decent subway system. Like Paris. This would be a really good ad fro moving to Paris. But for a car company? Not so much.
Who made this ad? Who thought "maybe if we make our product seem unbelievably unpleasant to own, then. . . um. . . wait. I had something for this. . . " How did they think this was going to sell cars?
Buuuuuuuuut...it's "confidence in motion". Whatever the fuck that means.
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