Bad Ads -- Tecate

None of this makes sense.




Okay, the first couple seconds, where he's punching a beehive I kinda get, but the rest?
First of all, why does Stallone feel like he has to use what I assume is his entire Spanish vocabulary to tell the other guy that his black eye is not good? I've had a black eye, I assume most of you have had one at one time or another (judging by your disrespectful attitudes!) everyone knows that a black eye is not "bueno."
Then he tells him to "be bold" by putting the steak on his eye. How is that bold? Hasn't this been a folk remedy for a black eye since forever? Also, does it even work?  * Okay, it doesn't matter if it works, there's just nothing "bold" about putting a steak on a black eye. It's just a thing people do.

Then the other guy, who seems to speak English by the way, so I don't know why Stallone feels he has to pantomime things for him, tosses the streak on the grill and replies "be bolder!" How does that make any sense? How is using a steak for its intended purpose "bold?" Like, I could put the steak on my eye, but I'm going to do something, well. . . a little bit risky. You might think I'm crazy, but I'm going to take this slab of meat and cook it! And then presumably eat it. I know, I know, but nothing ventured, nothing gained, right? Fortune favors the bold!

And this is somehow supposed to make me want to buy their beer? I don't get it.

* according to the American Academy of Ophthalmology: Despite what you see in movies or on television, you should never put a raw steak or other raw meat on a black eye. The bacteria on raw meat poses a high risk of infection, and this method of treating a black eye has no scientific basis.