God Is Dead. So Is the Office. These People Want to Save Both
Oaky. . . . first of all, how are you gonna save something that is already dead?
The Cathedral of Christ the King, Second-Ponce de Leon Baptist Church and the Cathedral of St. Philip have Peachtree Road addresses and are all within a block of each other. Sunday usually draws about 20,000 people to the intersection of Peachtree and East Wesley roads and Andrews Drive.
God Is Dead. So Is the Office. These People Want to Save Both
Divinity consultants are designing sacred rituals for corporations
In the beginning there was Covid-19, and the tribe of the white collars rent their garments, for their workdays were a formless void, and all their rituals were gone.
The adrift may yet find purpose, for a new corporate clergy has arisen to formalize the remote work life.
They go by different names: ritual consultants, sacred designers, soul-centered advertisers. They have degrees from divinity schools.
In simpler times, divinity schools sent their graduates out to lead congregations or conduct academic research. Now there is a more office-bound calling: the spiritual consultant. Those who have chosen this path have founded agencies — some for-profit, some not — with similar-sounding names: Sacred Design Lab, Ritual Design Lab, Ritualist. They blend the obscure language of the sacred with the also obscure language of management consulting to provide clients with a range of spiritually inflected services, from architecture to employee training to ritual design.
Their larger goal is to soften cruel capitalism, making space for the soul, and to encourage employees to ask if what they are doing is good in a higher sense.
Having watched social justice get readily absorbed into corporate culture, they want to see if more American businesses are ready for faith.
“We’ve seen brands enter the political space,” said Casper ter Kuile, a co-founder of Sacred Design Lab. Citing a Vice report, he added: “The next white space in advertising and brands is spirituality.”
Ezra Bookman founded Ritualist, which describes itself as “a boutique consultancy transforming companies and communities through the art of ritual,” last year in Brooklyn. He has come up with rituals for small firms for events like the successful completion of a project — or, if one fails, a funeral.
Companies have been doing this shit for years, no need to re-invent the wheel. Especially not by cheapening religious rituals.
“How do we help people process the grief when a project fails and help them to move on from it?” Mr. Bookman said.
Messages on the start-up’s Instagram feed read like a kind of menu for companies who want to buy operational rites a la carte: “A ritual for purchasing your domain name (aka your little plot of virtual land up in the clouds).”
The sacred consultant trend might be led by the co-founders of Sacred Design Lab — Mr. ter Kuile [sic], Angie Thurston and Sue Phillips. They met at Harvard Divinity School, where they remain affiliated as inaugural Ministry Innovation Fellows, and founded their organization as a nonprofit in 2019.
Their backgrounds vary. Mr. ter Kuile [sic], who lives in Brooklyn and co-hosts a popular Harry Potter podcast,
Mr. ter Kuile [sic], who lives in Brooklyn and co-hosts a popular Harry Potter podcast, wrote a book on how to “transform common, everyday practices — yoga, reading, walking the dog — into sacred rituals.”
“The question we ask is: ‘How do you translate the ancient traditions that have given people access to meaning-making practices, but in a context that is not centered around the congregation?’” Mr. ter Kuile said.
The nonprofit says it has been thinking of sacred designs for companies like Pinterest, IDEO and the Obama Foundation.
Ms. Phillips doesn’t see corporations replacing organized religion — but, she said, she does see an opportunity for companies to bring people some of the meaning that they used to derive from churches, temples, mosques and the like.
She talks about her work like a pastor would. “We spend a lot of time doing witness and accompaniment of our clients,” she said. “We listen to their stories. We want to understand their lives. We want to understand their passion and their longing.”
Evan Sharp, the co-founder of Pinterest, hired Sacred Design Lab to categorize all major religious practices and think of ways to apply them to the office. They made him a spreadsheet.
Workers have achieved measured success recently in pressuring employers to address systemic racism — some companies are making Juneteenth a paid holiday, for example, and investing in Black- and minority-owned ventures — and the sacred design consultants are wondering if employees might also begin to demand spiritual goodness.








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