Miller Lite certainly isn't the first product to use the "if you don't buy our product, you're not a real man" approach, but usually it's somewhat less blatant than this:
I don't know what's more ridiculous, the whole "If you don't like Miller Lite, you're probably just some big ol' pansy" approach or the initial premise that a person might actually walk up to a bar, order a beer, and then say "No, I don't care what it tastes like." Who would say that? What would be the motivation for saying that? Of course, maybe the most absurd facet is the idea that someone who cares about the taste of their beer would order Miller Lite. What, were they all out of aquarium water? No saline solution around? Run out of Pruno?
But yeah, if you're not interested in Miller Lite, you're probably all gay or something. Or European! And we all know how silly and effete Europeans are!
And I don't know what the Hell is supposed to be going on here:
I guess they just went to all that trouble so they could get away with sorta calling the guy a "pussy?"