Friday, April 15, 2011
Terrible marketing Campaigns -- T-Mobile
So, someone at an ad agency saw the "I'm a Mac" Apple commercials and thought, "hey, we should do something like that. Something totally like that, only without the humor or charm. We'll even get a guy from the Daily Show to be in it so no one can possibly miss the fact that we're just ripping off the Mac ads."
"And let's get the least charismatic spokeswoman we can find to portray our product. Someone who's young and sorta pretty but still manages too be completely unappealing."
Who is the target market for this? People who detest originality? I would say people who hate AT&T, but that's pretty much the entire human race.