Horrible horrible billboard.

For the last few days, on the way home from work, I've driven by this billboard:

Holy shit! I mean, it's not just me, right? That is really horrible.
I mean, I get that childhood obesity is a problem. I get that young kids are getting type II diabetes at alarming rates, but do we really need this kind of fat-shaming?

Also, I'm pretty sure it's a lie. I was a scrawny kid myself, but I had a couple of friends who were fat and they seemed like they had about the same amount of fun as I did.

Yesterday I saw a poster on a bus shelter with that same little girl that read something like "Warning! It's hare to be a little girl when you aren't." (aren't little, I presume.) Which might be even more horrible.


So who is this "Strong4Life.com" anyway? I went to the web to find out.

This is the banner that greets you at their website:



The community has had enough! Enough with these fat kids!

 

I have had it with these muthafuckin' fat kids in this muthafuckin' community!

Then they have a selection of videos like this:

The point of which seems to be that if you are a fat mother with a fat kid, you should just hang your head in shame because you have failed as a parent!

And this one with the little girl from the billboard:



Which teaches us the valuable lesson that if the other kids are being assholes to you, it's your fault for being such a fatty! Not their fault for being little assholes.

About the only other thing the website offers is the chance to "join the community" on Facebook. Apparently, the most important thing we can do to help these poor fat kids is to go on Facebook and talk about them? I don't know. I don't get it.