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Tuesday, October 11, 2011

Terrible marketing Campaigns -- Dr. Pepper

ladies craving dr pepper luck soda women


It's not for women? This is your tagline? This feels really pathetic. But perhaps it makes more sense in context. Let's see:




No, that's even worse. What combination of misogyny and insecure-about-their-masculinity do you expect your target market to be infected with? I don't even know what to say. I can't imagine who you think is going to buy this soda based on this ad.
 .
Let's see, fat, sexist, insecure, fake macho posturing. . .is your target market Rush Limbaugh?



Hmm, I would like to drop a couple of pounds, but I sure don't want anyone thinking I'm a girl, cuz girls are totally lame and have cooties. . .Oh, Dr. Pepper 10! I'll take it!

1 comment:

Abu Scooter said...

I was actually thinking it was aimed at Ted Nugent and Bill O'Reilly. This stuff's too adult for Rush.

What really sucks is that I actually tried DP10 a week ago, and it's actually decent. Too bad Dr. Pepper had to kill my desire to have any more of it with this crap.