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Monday, July 9, 2012

Terrible marketing --Miller Lite









Ah, the punch-top can!





Because, yeah, that's what the problem was with your product, the pour wasn't smooth enough.
Just as the Belgians have a different glass for each style of beer, so Americans who buy mass-produced light beer in a can demand a specific pouring method for every variety of watered-down swill.

http://canadianartjunkie.files.wordpress.com/2012/05/todd-miller.jpg?w=540&h=731


Oh, and you have to come up with some sort of tool to pop open the extra hole? Oh, that's convenient! But I suppose any amount of effort would be worth it  for the smooth pour that makes your leftover dog-dish water so very nearly drinkable.
Are people falling for this? Are people actually buying this horrible, horrible product because the can has an extra opening?
God, that would be depressing!

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