They expect us to believe that these are real.
They expect us to believe that someone is walking up to women on the street and asking "would you mind putting on these blindfolds and following me into this abandoned warehouse? Oh, and my friend here with the video camera will be there, too." And that these young ladies are shrugging and saying "sure, why not?"
I don't know whether Febreze is a good product or not. It might work, I don't know. But there is no way in hell that these "experiments" are real. I'm calling bullshit.