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Monday, February 10, 2014

Bad Ads -- Subaru


I don't understand the point of Subaru's new campaign





What is the point supposed to be? What message are they trying to get across? Their cars can be driven by dogs? That can't be the point, because obviously their cars can not be driven by dogs. Is the point that it's cute when dogs do people things? Sure, it is cute, but what does that have to do with Subaru? They don't say a damn thing about the car in the whole ad except the ridiculous nonsense about "dog tested, dog approved." And what is the point of that slogan? Obviously, dogs did not test nor approve of these cars. And if they had, that wouldn't really be much of an endorsement. Dogs love everything. They're idiots. They eat their own feces.

The Missus is convinced that this ad, like most ads we hate, is aimed at Millenials, who, as she says, ruin everything. Seems as good an explanation as any.


5 comments:

One Fly said...

I don't see the connection either. Besides that you can't even tell what a Suby is anymore as most cars look very similar and I don't even try to figure it out anymore8 plus don't really care.

The question we ask ourselves is why did the manufacturers decide to make their designs so similar and mediocre.

One Fly said...

Having written that need to add am seriously thinking about putting money down to secure a new Ellio.

jadedj said...

Dogs also eat cat shit. Now, if this had been a commercial for Scope...dog approved...that would make sense.

BTW, One Fly...I agree with you about the look-alike cars. What the deuce is that about?

One Fly said...

I've said for a long time regardless of the many who think the US is sooo "exceptional" that it is actually a country of mediocrity and is getting worse.

I think the manufacturers are after that I guess. My bud and I who have a bit of a clue about cars and styling find it to be puzzling for sure.

It's not even fun looking at cars much anymore.

Debra She Who Seeks said...

Dogs is cute. Shaddup.