Monday, May 26, 2014
Bad Ads - Miller High Life
Forget for a moment what a shitty product this is. The fact that no one with functioning taste buds would ever pay money for this carbonated mop water unless the bar was sold out of everything else, the aquarium was empty, and the dog is guarding his water dish.Even if this was a goodproduct, this is just an awful ad.
The whole point of this ad is that everything in this guy's life is a really shitty version of the things he's talking about. His view of the park is actually a sidewalk. The country club is a dive bar. His butler is some stupid smelly dog.
So when he says that he drinks "the Champagne of Beers," what are we to think except that the Miller beer he's actually drinking is really a pale substitute for good beer.
Which it is.
So, points for truth in advertising, I guess.