Monday, March 23, 2015
Bad Ads - Mountain Dew
Look, I understand that you're entering an over-crowded marketplace. The "energy drink" market is pretty saturated already with Red Bull, Monster, Rockstar, Nos, Amp, Full Throttle, etc. etc. etc. . . . which are all pretty much the exact same thing with different made-up artificial flavors like "Khaos," "M-80" and "Bubbleberry." (Seriously, these are all actual names of energy drink flavors)
So it's tough to stand out. You have to come up with some kind of gimmick to set yourself apart from all the many many many other choices out there, and being "the one that tastes good" was going to take way too much effort, but this?
Your selling point here is, what? Your beverage gives you seizures? Then hallucinations? Boring, annoying, corny hallucinations? Wow, good luck with that!