Do something? And your model is Kim Kardashian? The woman who has made a lucrative career out of doing nothing?
Seriously, what has she ever done? She lets cameras follow her around while she flits about her mansion prattling about nothing.
The other folks in this campaign make sense:
Taraji P. Henson: Award-winning actress.
"The Weekend": I had to Google him, but apparently a successful musician.
Jhene Aiko: I had to Google her, but apparently she's a successful singer and songwriter.
Kanye West: Enormous bag of douche, but very talented and successful rapper.
Maybe Kanye insisted they include Kim? He does seem to have a lot invested in keeping up the illusion that she has some sort of talent or ability or is in some way not a waste of space.