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Thursday, January 18, 2018

Offensive Product of the Day

The last few days I've been seeing TV ads for this real estate app or website or whatever called "Trulia."






So, this Trulia thing lets you check out neighborhood info before you buy a house. A lot of this makes sense. You can see how good the schools are or what the crime rate is. But what's that second one there?  Second from the right?

http://blog.sheahomes.com/wp-content/uploads/2015/08/Trulia-school-zone-1024x502.png




Oh. "Demographics."


 https://i.imgur.com/jGoG090.gif



So. . . . hmm. You know, it's one thing to be able to see how good the schools are or whether there's easy freeway access, but if you really want to be sure that you're buying in the "right kind of neighborhood," well only Trulia has the helpful "how many minorities" feature.

Seriously, is there any other reason to have a "demographics" search function?

How is this a product that exists in 2018? And they're not even ashamed of it! They mention it prominently in their ads. They don't even do a sort of "you can see if it's a good neighborhood, wink wink" kind of thing.

https://i.imgur.com/pXu3wAo.gif







5 comments:

anne marie in philly said...

JFC! racism is still alive and well. I wish it were not. :(

Bob Slatten said...

Wow.

Debra She Who Seeks said...

Wow . . . just wow.

Nan said...

Wow. Redlining the easy way.

Tal Hartsfeld said...

Well, at least one can't ever accuse these guys of "not staying trulia to their priorities".