
Thursday, August 12, 2010
Only in San Francisco

Wednesday, August 11, 2010
Terrible Ad Campaigns
First of all, This is just a bad product.
How desperate for a buzz would someone have to be to pour this unpleasant-tasting fluid into his mouth? But that's not even the point.
The marketing campaign. That's the point.
First off, they're going with the tagline "Cold as the Rockies?" Is anyone falling for this? Your "beer" is exactly the same temperature as any other brand in the cooler. If you leave it out it gets warm, just like any other beverage. Put it in the fridge, it gets cold. Same as any other beverage.
Is anyone seeing this and thinking "Gee, I do enjoy beverages that are cold, I guess I'll give this Coors Light a try--aw, crap! It's horrible!"
Then there's this astounding innovation:

The label turns blue so you know its cold. Seriously. This is what their R+D people spend their time coming up with. You know how everyone else tells whether their beer is cold? They TOUCH THE BOTTLE! It's really not that tricky. If the bottle feels cold, the liquid inside the bottle is probably also cold. So, I guess the target market for this campaign is people who are too stupid to figure out the "touching it" trick, actually believe that one brand of beer is colder than another, and have no taste buds.
Actually, yeah, that's probably going to be a pretty successful campaign. Good job, Coors.
Tuesday, August 10, 2010
Crazy Candidate of the Day

What's so crazy about him? Oh, I don't know, how about this:
CO Tea Party candidate: Bike-sharing is a ‘well-disguised’ effort to turn Denver into a ‘United Nations community.’
No, really.(from Think Progress)
Republican gubernatorial candidate Dan Maes is warning voters that Denver Mayor John Hickenlooper’s policies, particularly his efforts to boost bike riding, are “converting Denver into a United Nations community.”
“This is all very well-disguised, but it will be exposed,” Maes told about 50 supporters who showed up at a campaign rally last week in Centennial.
Maes said in a later interview that he once thought the mayor’s efforts to promote cycling and other environmental initiatives were harmless and well-meaning. Now he realizes “that’s exactly the attitude they want you to have.”
Oh My God! BICYCLES!!!!!

I'm frightened! Hold me!
Well, let's not be too hasty, maybe his words were taken out of context or something:
MAES: Well, the Denver Post article that you might have learned this from, it took a lot of comments out of context. The bike program in and of itself is fine. I’m a biker, I rode the seat off my mountain bike last year myself.
Okay, see, he's probably not that nuts.
But what we’re concerned about is this is just one piece of a larger UN program titled ICLEI, communities for sustainability. . . So the bike program isn’t in and of itself bad. What I’m concerned is what’s behind it all.

We’re trying to differentiate myself from the mayor. If I win the primary and when I win the primary tomorrow, people are going to say what the difference is. We’re both business people. When a mayor signs onto a program sponsored by the United Nations, that should bring concern to people as to how the program may or may not be compatible with our state constitution.
And apparently, this guy has a chance to win tonight. What the hell, Colorado? Tired of Minnesota getting all the attention?

Monday, August 9, 2010
Another Celebrity Endorsement!

Hail, citizen. Atia of the Julii, here.
When I'm not plotting, scheming, backstabbing and screwing my way through the nobility of Rome, I enjoy reading Irritatum Dailius.
It is the finest amusement in all the Empire!
















