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Thursday, February 10, 2011

Terrible Marketing - Seagram's Ginger Ale

There is a billboard down the street from the Chaos Compound which advertises Seagram's Ginger Ale with the tagline "Crisp, Clean, No Caffeine." It's too cold to go out and take a picture of it to prove it and I can't find an image of it online, but it's there, I'm telling you. I'm Not Crazy!

So, do they think that we don't remember the 7-Up campaign from the 1980's?





Crisp and clean, no caffeine. That was 7-Up's line. Does Seagram's hope that people who like 7-Up will get confused and buy Seagram's Ginger Ale instead? Or do they just think that thewre's a huge untapped ginger ale market among the under-thirty crowd?

4 comments:

Anonymous said...

I said the same thing to myself the minute I saw it! So glad I'm not the only one.

Anonymous said...

I happen to think Seagram's Ginger Ale is the best soda out there,
& I only drink other Ginger Ales when I have an upset stomach.
I'm 17.

Anonymous said...

Thanks. I had the same reaction when I saw this billboard yesterday.

Anonymous said...

I'm 12 and what is this?