Terrible Marketing - Seagram's Ginger Ale

There is a billboard down the street from the Chaos Compound which advertises Seagram's Ginger Ale with the tagline "Crisp, Clean, No Caffeine." It's too cold to go out and take a picture of it to prove it and I can't find an image of it online, but it's there, I'm telling you. I'm Not Crazy!

So, do they think that we don't remember the 7-Up campaign from the 1980's?





Crisp and clean, no caffeine. That was 7-Up's line. Does Seagram's hope that people who like 7-Up will get confused and buy Seagram's Ginger Ale instead? Or do they just think that thewre's a huge untapped ginger ale market among the under-thirty crowd?