Wednesday, June 8, 2011

Terrible Marketing - MIO 

I don't know whether MIO "water enhancer" is a good product or not. I don't really even know exactly what it is. I suppose it adds flavor to water, which makes it glorified Kool-Aid, I guess? I don't know.
But here's what I do know. 

A) This looks like blood. 
Specifically, it looks like someone chumming the water to attract sharks for the Discovery Channel cameras. And. . .  B) when they do this with the yellow flavor, it looks like pee.

I'm sure this flavor is lemonade or some other pleasant yellow-colored flavor, I don't know, French's Mustard? But come on, it looks like pee.

But that's not even the worst visual problem with this product. There's . . .C) the logo. 

I know, it's a perfectly innocent letter 'M" with a water drop. I know. But if you've ever spent any length of time perusing the wall drawings in public men's rooms, it looks a lot like something a whole lot less innocent. 

Picture it with feet.

It bears a definite resemblance to a crude sketch of a woman's legs and groinal region. I don't know if this is intentional or not, but it definitely makes the association with blood and urine a whole lot creepier.

And it really makes slogans like this:

Seem to be in really bad taste.

Again, I have no idea if this is intentional or not, but I'm guessing someone at the ad agency is tryinjg to do a little subliminal marketing.


I have no idea. Why does the center of the "M," the part that resembles a crotch, resting in a puddle of yellow liquid? These ad guys are seriously messed up.